EBEL has an enduringly romantic tale to tell. Founded by husband and wife Eugène Blum and Alice Lévy, in La Chaux-de-Fonds, Switzerland in 1911. A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. The complementary talents and interests bequeathed by the couple have shaped the heritage and spirit of the EBEL brand. The very name, EBEL, is an acronym of the initials “Eugène Blum Et Lévy.
Eugène Blum was driven by a quest for functionality, while Alice Lévy had a passion for aesthetics. This exceptional duality resulted in a marriage of beauty and function that was to become EBEL’s founding philosophy and the core of all its inspired creations. This unique tale of synergies and inspirational philosophy have been sealed and solidified with the launch of the Kissing ‘E’ logo in 1950.