For over 150 years, Zenith’s history has been made with the stuff of modernity. Its watchmaking expertise, full of innovation and daring, and its forward-looking spirit form the Swiss Manufacture’s identity. Just like its founder Georges Favre-Jacot in 1865, the Zenith brand is living the 21 st century ahead of time. Bolstered by the iconic El Primero, Zenith’s vision of mechanical watchmaking is entering a ground-breaking new era: that of ultra-precision. Blending advanced technology and traditional watchmaking art, its elegant and timeless watches are the product of unique manufacture expertise. They serve as palpable proof that tradition has a bright future at the Manufacture.